The text discusses the evolving role of marketing operations (MOps) in the context of AI advancements. It highlights how MOps have transitioned from administrative roles to strategic leaders, focusing on designing automated systems that enhance productivity. The article emphasizes the importance of data quality and integrity in AI-driven marketing, as MOps ensure that data is accurate, standardized, enriched, and compliant. It also discusses the proactive approach of successful MOps leaders who leverage AI for predictive insights and prioritize quality data inputs. The text suggests that organizations should conduct AI readiness audits, break down data silos, and establish AI-specific KPIs to maximize the benefits of AI in marketing operations.
Kaynak: https://www.marketingprofs.com/articles/2026/54246/marketing-operations-strategic-ai-role
