The text primarily discusses the concept of Search Experience Optimization (SXO), which combines elements of SEO and UX to enhance user engagement and conversion rates after a click. The tone is informative and practical, aimed at marketing professionals who are looking to improve their website’s performance in a changing digital landscape. The language used is neutral, focusing on strategies and tools to optimize user experience and engagement. It emphasizes the importance of understanding user behavior through data analysis and making iterative improvements based on measurable outcomes. The text does not express strong emotions but rather provides actionable insights and examples to illustrate the effectiveness of SXO.
Kaynak: https://moz.com/blog/search-experience-optimization-and-seo
