The text discusses the potential of Demand Gen campaigns in Google Ads, emphasizing their undervaluation and the need for marketers to incorporate them into their strategies. The article highlights how Demand Gen differs from traditional keyword-focused campaigns by targeting users based on their profiles rather than search queries. It explains the advantages of Demand Gen, such as higher quality inventory and reduced spam compared to standard Display campaigns. The article also outlines targeting options and creative assets suitable for Demand Gen, and provides guidance on how businesses of different sizes can implement these campaigns effectively. The tone is informative and encouraging, aiming to persuade marketers to explore this campaign type for better results.
Kaynak: https://searchengineland.com/google-ads-demand-gen-campaign-type-467213
