The text discusses the importance of investing in AI visibility for businesses, particularly in the context of marketing. It emphasizes that AI platforms like ChatGPT are becoming increasingly popular, and brands that do not appear in AI-generated answers risk being invisible to a large audience. The article suggests that investing in AI visibility is generally beneficial, especially if a business has the resources and commitment to optimize its digital presence over the long term. It highlights the potential advantages of being future-ready, improving content, and staying competitive if competitors are already appearing in AI recommendations.
The article introduces the AI Visibility Toolkit as a solution for monitoring performance on AI platforms and identifying improvement opportunities. It explains how businesses can track their AI Visibility Score, mentions, and cited pages to enhance their AI presence. Additionally, it provides a method for forecasting future AI visibility based on current trends, emphasizing the importance of calculating growth rates and considering various factors that could influence visibility.
Overall, the article is essential for marketing professionals as it provides insights into leveraging AI platforms as a new marketing channel. It encourages marketers to stay ahead in the AI era by regularly updating their strategies and exploring new opportunities for growth.
Kaynak: https://www.semrush.com/blog/should-you-invest-in-growing-your-ai-visibility/
