The text primarily discusses the challenges and strategies related to managing online reputation in the context of Google AI Overviews. It highlights the potential for negative or misleading content to appear in AI-generated search results, which can complicate online reputation management (ORM). The article outlines methods to remove or suppress harmful content, such as legal actions or working with ORM specialists. It also emphasizes the importance of delivering positive signals to AI systems through strategic publishing, consistent branding, and leveraging structured data and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Additionally, it stresses the need for continuous monitoring of AI Overviews to detect issues early and maintain a truthful and ethical ORM strategy. The article is essential for marketing professionals as it provides insights into how they can improve their brand’s online presence and reputation by understanding and influencing AI Overviews.
Kaynak: https://searchengineland.com/google-ai-overviews-how-to-remove-or-suppress-negative-content-464710
