The text discusses the positive impact of small changes in employee-shared LinkedIn posts on engagement. It highlights that even minor edits can significantly increase reactions, comments, and clicks. The research emphasizes the importance of employee advocacy and provides insights into how marketing professionals can leverage this information to enhance their strategies. By understanding the types of content that garner the most engagement, such as text-only posts, and recognizing the influence of follower count, marketers can optimize their LinkedIn strategies for better results.
Kaynak: https://www.marketingprofs.com/charts/2025/53693/employee-advocacy-post-best-practices-linkedin
