The text provided is a brief excerpt that discusses keyword research and the use of Google Keyword Planner. It mentions techniques for acquiring backlinks, such as responding to media requests and finding broken links. The language is straightforward and factual, focusing on tools and strategies for improving marketing efforts. There is no emotional language or subjective opinion present, indicating a neutral tone. The content is informative and aimed at providing practical advice for marketing professionals.
Kaynak: https://www.semrush.com/blog/how-do-you-use-competitive-intelligence-in-marketing/
