The text discusses the importance of strategic visibility on social media for B2B brands, emphasizing targeted engagement over broad reach. It highlights insights from a PAN Communications report on the evolving digital landscape. The article suggests that B2B brands should focus on ideal customer profiles (ICPs) rather than aiming for superficial virality. It provides a checklist to help marketers adjust their strategies to enhance social media visibility among the right audiences. The tone is informative and aimed at providing practical guidance for marketing professionals to improve their social media strategies.
