The article discusses the author’s journey of consistently posting on LinkedIn and how it has transformed their personal brand and engagement on the platform. Initially, LinkedIn was seen as a formal space, but with the rise of video content and community challenges like Buffer’s Creator Camp, it became a more dynamic and experimental platform. The author emphasizes the importance of having a clear purpose for posting, which for them was building visibility and a personal brand that extends beyond their current job or company.
For marketing professionals, this article is essential as it highlights the significance of personal branding and consistent content creation in building professional credibility and expanding one’s network. The author shares practical strategies such as defining content pillars, creating a system to maintain motivation, and using AI to enhance content. These strategies can help marketers maintain a steady online presence, engage with their audience, and explore new opportunities for collaboration and growth.
The article also underscores the value of community engagement and feedback in shaping content, which can lead to higher engagement and reach. By incorporating lighter content like corporate humor, the author maintains a balance that prevents burnout and keeps the content fresh and relatable.
Overall, marketing professionals can use these insights to enhance their LinkedIn strategy, ensuring they remain visible and relevant in their industry while building a personal brand that supports their career goals.
Kaynak: https://buffer.com/resources/post-every-day-on-linkedin-motivation/
