The text emphasizes the importance of community-building in marketing, especially as we approach 2025. The author, with a decade of experience in marketing, highlights that successful strategies are rooted in community engagement. When brands fail, it’s often due to a lack of genuine connection with their audience. The article argues that traditional marketing, which focuses solely on selling products, is outdated. Instead, brands should prioritize understanding and engaging with their communities, leading to more authentic and effective marketing strategies.
The author shares personal insights and tips for building communities, such as finding the right audience, avoiding irrelevant giveaways, and not over-strategizing community-building efforts. The text also outlines common mistakes, like engaging with the wrong community or treating community-building as a mere strategy session. The author provides practical advice, including leveraging social media platforms like LinkedIn, Substack, and TikTok to connect with communities.
For marketing professionals, this article is essential as it underscores the shift from product-centric to community-centric marketing. By focusing on community, marketers can foster loyalty and create meaningful connections with their audience. The insights provided can help professionals avoid common pitfalls and adopt a more empathetic and engaging approach to marketing.
Kaynak: https://blog.hubspot.com/marketing/community-building-social-media
